Mile logistics orchestration for water distribution
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MILE
The Logistics OS
Confidential capability case study • Prepared for Tania Water KSA

From last-mile friction to water delivery command.

A visual, executive-ready case study showing how Mile unifies route optimization, fleet visibility, warehouse loadout, coupon books, recurring orders, customer communications, and KPI intelligence for GCC water distribution operations.

View the case study
Results at a glance
34%
Lower cost per delivery
Route + settlement automation
97%
OTIF delivery rate
Stop-level audit trail
92%
Truck utilization
Capacity-led planning
<2%
Asset loss rate
Bottle lifecycle control
18mo
Recurring schedule horizon
Contract-to-route automation

These metrics are drawn from live GCC water distribution deployments running on Mile. They are presented as a capability benchmark for Tania Water KSA rather than as a claim about Tania’s current operations.

Tania call signals

The questions Tania asked define the value story.

The meeting centered on the core operating levers of a large-scale water distributor: capacity planning, utilization, route optimization, driver management, fulfillment readiness, KPI visibility, and customer delivery experience.

Capacity planning

“How many trucks do we need today, tomorrow, or next week?”

Mile combines demand, zone density, truck capacity, product volume, weight, pallets, and time windows before dispatch.

Route optimization

“Can the system cluster orders and recommend extra vehicles?”

Orders are sequenced by geofence, capacity, delivery windows, FIFO/LIFO logic, traffic preferences, and manual drag-and-drop overrides.

Live visibility

“At what level can we see what is happening on the ground?”

Driver app GPS streams live status, order completion, battery, signal, timestamps, route replay, idle time, and heatmap behavior.

Customer experience

“Can notifications trigger automatically if delivery is delayed or on time?”

WhatsApp, SMS, email, and voice templates can trigger automatically across delivery milestones and exception events.

Before vs. with Mile

Less manual coordination. More operational command.

The redesign turns the original text-heavy comparison into an executive scan: each friction point is paired with the Mile operating capability that removes it.

Manual planning
One-click optimization with configurable criteria
WhatsApp tracking
Driver-app GPS with route replay and heatmaps
Siloed channels
All 8–9 channels consolidated into one order view
Paper coupon disputes
Barcoded coupon books with customer-level balance alerts
Manual settlements
Cash, credit, coupon, FOC, empties, and fuel reconciled daily
Reactive reporting
KPI dashboards for service, quality, cost, utilization, and accuracy
Unified operating layer

One platform across every operational touchpoint.

Mile connects the functions Tania evaluated in the call: fleet, route optimization, warehouse fulfillment, order channels, coupon books, assets, customer communications, payments, fuel, and dashboards.

Fleet & Route visual

Plan capacity before the truck leaves the depot.

Truck configuration by tons, cubic meters, gallons, pallets, height, width, and length.

Unlimited zones and geofences across Riyadh, Dammam, Jeddah, Makkah, Madinah, or any operating territory.

Extra-vehicle recommendations based on available capacity rather than order count alone.

Live route execution with replay, delivery sequence, idle time, deviations, and touch-point completion.

End-to-end journey
01

Factory / Warehouse

Stock, pallet, production, and loadout readiness

02

Loadout

Driver, truck, route, inventory, assets, coupon books

03

Optimization

Zone, capacity, time window, product mix, criteria

04

Field Execution

Driver app, live GPS, POD, scan, collect, return

05

Settlement

Cash, credit, coupon, FOC, empties, fuel, discrepancy

06

KPI Intelligence

Service, cost, quality, accuracy, forecast, utilization

Capability-to-KPI map

The KPI conversation becomes measurable.

Tania highlighted service, quality, cost, utilization, hardware accuracy, and delivery performance. Mile ties each KPI to a direct operational lever and a visible outcome.

OTIF
Optimized routes + digital proof of delivery
97%
Truck utilization
Capacity planning by volume, weight, gallon, pallet
92%
Cost per delivery
Routing + automated settlement
34% lower
First-time delivery
Customer time slots + notifications
94%
Asset loss
Bottle IDs + customer-location lifecycle
<2%
Reconciliation
Cash, coupon, credit, FOC, inventory settlement
<5 min
Implementation path

A controlled seven-week path to live operations.

The platform is fully in-house developed, so configuration and integration requests go directly into Mile’s product and implementation workflow.

Weeks 1–3
Data migration, master setup, zones, vehicle capacity, ERP/API connection
Weeks 4–5
Driver app training, warehouse mapping, loadout and settlement testing
Week 6
Parallel run alongside current OMS, baseline capture, exception review
Week 7
Full cutover with 30-day hypercare and KPI calibration
Digital POD

Signature, photo, timestamp, location

Asset scanning

Bottle, coupon, return, dispenser lifecycle

Fuel integration

Wallet / fuel-app costs in settlement

Order accuracy

Pre-loaded manifest and ERP sync

Ready to turn the next Tania demo into a KPI working session?

The recommended next step is a focused session with operations, DT, van sales, warehouse, IT, and customer experience stakeholders to map Tania’s KPIs against Mile’s live modules and integration requirements.

Confidential • Prepared for evaluation purposes only • Metrics reflect live GCC water distribution deployments.